Building Better Comps by Combining Internal and Market Data
Data is charting the future for the winners and losers in real estate’s next chapter. Winning firms don’t just collect data, they operationalize it to build conviction, act quickly, and adapt their investment strategies. Proprietary data alone is no longer enough to make defensible investment decisions. To succeed, CRE firms must benchmark proprietary deal data […]
Why a CRM Alone Isn’t Enough for Commercial Real Estate Teams
For many commercial real estate investment firms, Salesforce has long served as the default tool for managing contacts, relationships, and deal pipelines. But as teams grow, markets shift, and execution becomes more complex, a question often emerges: Can Salesforce really support how our deal team works as a commercial real estate CRM—or is there a […]
