Origin Investments, a Chicago-based private equity real estate firm, boasts an elite team of analysts, underwriters, investment managers, and institutional investors. While their wealth of expertise plays a vital role in Origin’s success, the acquisitions team realized that in order to further empower their business growth, they needed to be able to scale their operations.
Without a centralized database, members were spending too much time searching for data rather than focusing on underwriting and analyzing deals. In addition, building reports and analyses for senior leadership was highly challenging because “to find anything about our historic deals, you’d have to go back, dig through emails and shared drive,” said Annamarie Bjorklund, an associate at Origin.
The lack of a centralized, real-time deal pipeline diminished the team’s ability to align resources when and where needed, and impacted the team’s ability to report effectively across departments such as Marketing, Investor Relations, and IT. Given Origin’s highly collaborative nature, the team recognized the significant need to incorporate technology to help them manage both pipeline and historical data.